6.2.5 - Why Now? The Digital Shift

Cultural Shift Accelerated

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Maturing of the New Remote Era

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Reasons

Digital Shift [Accelerated by Pandemic]

Digital media segments: Looking beyond generations - Tilt to Smartphone

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Meteoric Digital Shift during Pandemic

Global COVID-19-driven digital adoption rates have covered decades in days

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meet-the-next-normal-consumer.pdf842.5KB

Demographic Shift

Generational Change as Baby Boomers retire

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DI_Digital_media-trends-15ed.pdf4480.2KB