- Cultural Shift Accelerated
- Digital Shift [Accelerated by Pandemic]
- Meteoric Digital Shift during Pandemic
- Global COVID-19-driven digital adoption rates have covered decades in days
- Demographic Shift
- Generational Change as Baby Boomers retire
Cultural Shift Accelerated
Maturing of the New Remote Era
Digital Shift [Accelerated by Pandemic]
Digital media segments: Looking beyond generations - Tilt to Smartphone
Digital media segments: Looking beyond generations
Rapidly developing technology has not only disrupted industries and business models-there is evidence it is changing consumer behavior and reshaping how companies should view their customers. M&E companies' outreach campaigns and efforts to make technology user-friendly has paid off with older generations, whose behavior is mimicking younger generations'.
Meteoric Digital Shift during Pandemic
Global COVID-19-driven digital adoption rates have covered decades in days
Meet the next-normal consumer
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it's clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for years to come.
Generational Change as Baby Boomers retire
‘True Gen’: Generation Z and its implications for companies
Long before the term "influencer" was coined, young people played that social role by creating and interpreting trends. Now a new generation of influencers has come on the scene.
Digital media trends, 15th edition
How can media and entertainment companies develop lasting relationships with discriminating consumers? Our latest survey reveals a world being reshaped by the COVID-19 pandemic and generational trends.